Norreen and Chip have been volunteering at SCORE and the SBA for over 3 years. Norreen created and deployed a cloud-based information archive on a secure intranet aptly dubbed the MentorNet. In this space counselors could collaborate with their teams, share tools, crate seminars, and get up-to-date small business resources and news. They also presented a tailor-made day long digital marketing seminar to counselors explaining the advantages of new media for small business owners. Although they have extremely busy schedules they still find time to do free consulting a few Fridays a month. Most counselees do not have the financial backing most start up companies do but have a strong willed passion to succeed. Using the same tools as the “big guys” Chip and Norreen create an individualized digital blueprint to success and watch it grow one counseling hour at a time. It’s hard to say who benefits more.