Like real estate, stocks, or gold bars, your digital spaces are valuable assets. A collection of marco and micro assets makes up digital portfolio, which, like a stock, can rise or fall in value each day. Your organization needs to continually cultivate each asset to see profitable returns. Each published asset adds value to your digital portfolio and becomes part of the accumulated wealth of your business.
Like a financial portfolio, it’s important to have a diversity of assets in your digital portfolio. For example, if you have only a business website, you might want to complement it with a supporting social space that focuses on customer care. If you have multiple social spaces, you might want to add a niche website with mobile angle as a portal of up-to-date resources your customers may need to make informed decisions. Ultimately, you want to distribute your marketing dollars across your whole portfolio to keep increasing its value.
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