SEO is a scam, isn't it?

In the past, many SEO companies used questionable techniques, known as 'black hat SEO," to outsmart search engines, allowing websites to rank better than they deserved. Google constantly changes its search engine algorithm to stay ahead of the tricksters. SEO companies now have to offer real solutions that take longer to implement (as it should) but get lasting results.

I just built a website. When will it show up on the first page?

Without SEO, never. You have to optimize your website for search engines if you ever want it to rank, which could take 6-18 months on average, and in some industries 2-3 years. Remember, you're not just building a website - you're building a web presence, an online business reputation, and a loyal client base via the Internet. When an optimized site goes live, searchers can find you in a just few clicks, but once you're discovered, it's your job to show people an attractive business that offers an excellent product or service.

SEO doesn't work for my site - what's wrong?

Unethical SEO companies often prey on your ignorance and impatience, especially in the local small business search space. For example, some companies throw up ad campaigns that convert customers but have no regard for efficiency or return on investment. Others will put you on keywords that aren't relevant but deliver traffic. Or, if you attempted a do-it-yourself SEO campaign, you might have used outdated techniques or didn't implement a fully developed plan. So it may have appeared that your site was moving forward but instead the wheels were spinning.

Are there ethical SEO companies out there?

Yes, have a little faith, and do a little research before choosing your next SEO company. Spend time investigating SEO and PPC for yourself. There is a wealth of knowledge in this exciting new style of marketing, especially for local small businesses.

Can I learn about SEO on my own, it seems hard to understand?

Of course, you can. Don't sell yourself short. Like anything else, there's a learning curve, even for the pros! SEO is a relatively new industry that changes every six months or so because search engine criteria gets updated constantly and new media strategies enter the picture. Network Solutions, Bruce Clay Inc., JumpFly are reputable companies that have extensive learning resources.

Why can't I create a PPC campaign myself?

You can! Again, there's a sharp learning curve in the beginning but then you reach a plateau. In the past, anyone could run a PPC campaign because the market was so uncompetitive that inefficient campaigns could create great returns. As more businesses realized the power of PPC, fierce competition increased. More knowledge is required to reach this next level of effectiveness, which most small business owners don't have time manage.

How do I pay for PPC charges?

VIVIT Marketing requires you agree to the current terms of service of Google AdWords and Yahoo! Search Marketing. All clicks received through these PPC accounts will be paid directly to the provider through your credit card. Your monthly traffic budget will not flow through VIVIT Marketing but through these providers, with the exception of the starter package flat-fee pricing.

How much does a PPC campaign cost?

Google's Entrepreneur Gold and Small Business plans are designed for companies that can spend up to $1,200, in addition to the monthly fees. Most service-oriented small businesses usually spend between $400-$700 per month depending on size and competition in the local market. Companies that have a larger PPC budget should contact us for a competitive rate.

Why should I spend marketing dollars on a PPC campaign instead of yellow page ads?

The current trend speaks for itself: According to an article by Greg Sterling, a top researcher for local search information, 86% of people surveyed said they have used the Internet to find a local business, an increase from the 70% that responded affirmatively a year ago. (Search Engine Land, http://searchengineland.com/, October 11, 2007). 

What should I expect from a good PPC manager?

A professional PPC consultant will help you establish a well-defined plan with clear expectations, which include five basic steps: setting goals, identifying relevant keywords, defining your initial budget, testing keywords, and measuring results that will ensure your satisfaction and campaign success.