Jeff Arnold is a consultant for VIVIT Marketing and serves as the Managing Director of 4Spot Marketing. Jeff has an MBA from UNLV and for nearly a decade has been intimately involved in Internet Marketing, with the last few years focusing heavily on the jewelry industry. He has developed and implemented Internet marketing plans for some of the country’s leading companies, as well as a large number of independent retail jewelers. As one of the industry’s leading Internet marketing experts, he has been a featured in several national media outlets, and through his Internet Marketing Seminars for Jewelers, he helps educate those in need of an intense marketing makeover. Jeff is an expert at creating and optimizing websites for local search engine traffic, as well as helping develop and deploy effective social media programs.